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The charity has “taken the opportunity to modernize” things this year by pre-recording some segments earlier this fall inside the Student Life Centre at St. Clair College.
“We worked a little magic with the Easter Seals Ambassadors, host, partners and team,” said telethon producer Brittany Gurney. “We’re all excited to take the telethon into a modern direction that it has never seen in years previous.”
Organizers said they will embed the pre-recorded footage, branding and graphics into showings of Harry Potter movies.
Harry Potter and the Order of the Phoenix will air Oct. 31 on CTV Windsor from 3 p.m. to 6 p.m. Harry Potter and the Half-Blood Prince will show Nov. 7 from 3 p.m. to 6 p.m.
People will be able to donate online or call in and make a donation live as they have in the past. Donors will be recognized throughout the broadcast with their names displayed in a live crawl on the lower third of the screen.
“Not only will our sponsors and supporters be recognized as they have been in the past but we now have a unique venue to engage a much broader audience of all ages to be exposed to Easter Seals that will also be promoted through traditional and online media,” said Jeremy Renaud, development officer for Easter Seals Ontario (Windsor-Essex).
Easter Seals, which was established in Windsor in 1922, announced in March that this year’s ambassadors for the Windsor-Essex regionare Brigid Kidd, 14, and Alex Bondy, 5.Mark McKenzie of 89X radio will be the host.